![]() Screenshot shows result of choosing GBP90 fare, departing London Gatwick for a two week return during Summer 2013 to a Culture destination She sees further opportunities to develop its use, for example by linking with easyJet holidays. Inspire me is a browsing tool that “reinforces lots of great value fares” and, while Ms Lynn describes its use as “pleasing”, the conversion rate is less than for as a whole. ![]() ![]() Clicking on one of the destinations provides links to a travel guide to the destination and to the booking engine. It then instantly displays destinations meeting the budget and other criteria on a route map. It allows travellers to set a budget for the fare and to choose a departing airport, departure date and type of destination (for example, family holiday, winter sports, beach, romance). ‘ Inspire me’ is a feature on the home page of the airline’s website designed to help passengers looking for a discretionary leisure trip to choose a suitable destination. While many carriers have a dedicated mobile app and some form of updating passengers on schedule changes, easyJet's third digital development is more novel. “Flight tracker is not to replace interaction at the airport, but to support that”. “The biggest source of frustration for passengers is the lack of information when things don’t go to plan”, says Ms Lynn. Aimed at the Android and iPhone platforms, it offers all the booking functionality of .įlight tracker, which keeps passengers up to dates with changes to flight schedules via mobile phones, the airline's website and the app, has been used more than four million times since its launch, with more than 4,000 updates posted. ![]() The easyJet app, which targets people making bookings on the move, has reached 4.5 million downloads. It is now adding new channels, both for sales and for customer communications. It achieved 90% web sales as long ago as Jan-2002, from zero in Mar-1998 (the remaining 10% then were telephone sales) and today claims to be the third most searched for airline globally. Digital developments: easyJet App, flight tracker, Inspire me and mobile boarding cardsĮasyJet was a pioneer in the use of the internet as a direct sales channel. ![]()
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